Affiliate marketing is a type of performance marketing where a business pays commission to affiliates for each registration, sale, download or similar brought by the affiliate's own marketing efforts. An affiliate might have his own site or use other tools to market the offer, such as SEO, SEA, Facebook etc. The four core players in affiliate marketing are the merchant, the network, the publisher/affiliate and the customer.
We work with all the big players in the field and are constantly looking for new partners to increase the visibility of our offers. We have a team of dedicated and ambitious account managers who strive to get the most out of every campaign. A big part of the day-to-day work consists of analyzing and optimizing running campaigns, as well as developing new creative material to assure top-converting offers. We use our excellent negotiation and sales skills to develop successful long-term partnerships with our business partners.
In mobile marketing we market various products ranging from mobile websites to apps. Therefore, we work with many different networks in order to find the best traffic provider for the respective product. We use various traffic sources - for example redirect traffic or mobile banners.
We negotiate the prices and create individual campaigns for each country and product, while working closely together with Real Time Bidding (RTB) platforms and traffic brokers. A good relationship with our partners is very important to us. Furthermore we analyze and optimize the generated traffic constantly using the latest analysis and tracking tools to attain the best conversion rates. It is our goal to determine and acquire the optimal and targeted traffic for every product, filtered down by country, mobile carrier and even mobile phone model.
Search Engine Advertising (SEA) and Search Engine Optimization (SEO) improve the visibility of a page in the search results. SEA or paid search is a pay-per-click based online marketing channel. It enables advertisers to acquire qualified customers through search engines by bidding on relevant search terms. The biggest paid search platforms are Google AdWords and Bing Ads. Appealing advertising messages which arouse the interest of the potential customer are a prerequisite for successful SEA campaigns.
In order to achieve optimal ROI, we are continuously analyzing and improving our processes. The continuous changes and new tools in SEA require fast reaction times and adaptability if competitiveness is to be ensured. While SEA focuses on paid advertising, SEO is aimed at increasing the ranking of a particular page in the 'free' search engine results, the so-called 'organic' results. Searching, comparing and testing are important qualities in SEO in order to find the perfect combinations and achieve the best rankings. As the sorting algorithms of the search engines are subject to continuous change, it is important to be up to date on the changes occurring in the world of SEO. Results in SEO don't happen overnight and require careful planning and the implementation of all relevant measures. The result is a stable and sustainable growth of visitor numbers.
Online media buying is defined as the procurement of media advertising spaces at optimal placement and price. Here at Digital Performance GmbH we negotiate the best prices for our advertising placements through real time bidding across multiple platforms as well as purchasing ad spots on fixed cost-per-mille basis for longer periods.
We market a diverse range of products through multiple channels and are constantly improving and optimizing our work processes. We monitor each step of our customers on their customer journey, from the sites the customer visits to the banners they click and the landing pages they arrive on. We strive for the best combination of the individual elements in order to maximize our performance. We continuously analyze large amounts of data using cutting edge tools and technologies in order to find the ideal advertising placement and time for the products we market.
Our in-house IT-Department develops different software solutions all around our online marketing activities. We choose to build our products with the latest tools and technologies in the field and are always invested to try out new approaches.
Our teams currently specialize in PHP, Java and Python development. Delivering highly scalable applications as well as providing all necessary data enables us to make all processes and efforts traceable and visible. In addition to software development our administrators oversee and maintaining our entire infrastructure thanks to our very own data center. A close liaison between the development and administration teams allows for constant optimization, continuous deployment processes, as well as building pipelines and tools always with our product in mind because in the end everything is driven by online marketing.
The landing page is one of - if not the most important part of a successful marketing campaign. That is why a few years ago we decided to set up a whole new specialist department, CRO Conversion Rate Optimization, focusing solely on designing and optimizing new landing pages for our internal teams and producing exclusive landings based on our partner’s requirements or requests.
To achieve our goals we use web based analytics, along with marketing intelligence and the implementation of A/B testing to fight decreasing conversion rates and increasing CPL’s. Our team’s conversion managers develop strategies and tactics by conducting A/B tests and crunching data to optimize existing landing pages. We also create new concepts while our exceptional web designers are building new landing pages to ensure our marketing teams have enough diverse marketing options to cover and size the market.